Client Overview:
Brain Focus Formula by Lidoram is a nootropic supplement designed to enhance memory, focus, and mental clarity. The company wanted to increase online sales while improving customer trust and understanding of nootropics—a relatively niche product category.
Objective:
The primary goal was to increase product sales by 30% within three months. A secondary goal was to reduce the cart abandonment rate by at least 40% through retargeting efforts and an optimized sales funnel.
Challenges:
- Skepticism around supplements: Potential customers lacked trust in cognitive products without solid reviews or education.
- High cart abandonment: Many users abandoned their carts before purchasing, indicating hesitation.
- Lack of educational content: Customers required more information about product benefits.
Solution and Strategy:
Step 1: Google Ads Campaigns
- Search Ads: Focused on high-intent keywords like “best focus supplements” and “nootropics for students.”
- Google Shopping Campaigns: Used well-crafted product images, descriptions, and user reviews to boost visibility.
- Competitor Campaigns: Targeted keywords related to competing products to redirect potential customers.
Step 2: Retargeting Campaigns on Facebook and Instagram
- Dynamic Ads: Retargeted users who abandoned their carts with personalized offers (e.g., 10% discount or free shipping).
- Testimonial-Based Ads: Showcased customer reviews and influencer endorsements to build trust.
- Product Education: Created Instagram Stories explaining the science behind the supplement’s key ingredients.
Step 3: Multi-Stage Email Funnel
- Welcome Series: Provided first-time visitors with detailed product information and testimonials.
- Behavior-Based Automation: Sent personalized emails based on user actions (e.g., abandoned cart, product inquiry).
- Loyalty Program: Introduced a rewards program offering discounts for repeat purchases, encouraging long-term customer relationships.
Step 4: Content Marketing and Blog Strategy
- Educational Blog Content: Published articles on brain health, productivity, and supplement benefits.
- SEO Optimization: Ensured the blog content was optimized to attract organic traffic from search engines.
Results and Impact:
- 35% increase in sales within three months.
- 45% reduction in cart abandonment due to dynamic retargeting ads.
- Email open rates of 50% with a click-through rate (CTR) of 15%, leading to increased conversions.
- SEO traffic increased by 40%, driving more organic sales through educational content.
- Customers reported a higher satisfaction rate, with repeat orders accounting for 20% of total sales.
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