Case Study #2: Urban Heights Realty—Generating Leads for Luxury Apartments

Client Overview:

Urban Heights Realty specializes in high-end real estate, targeting professionals, expatriates, and international investors interested in luxury apartments in Tel Aviv. Their new development featured penthouses, smart homes, and beachfront properties.

Objective:

The primary goal was to generate 500+ qualified leads within 90 days and convert at least 15% of leads into property tours. The campaign also aimed to establish a stronger digital presence and enhance the company’s brand visibility among a younger demographic.

Challenges:

• Low engagement: Previous campaigns didn’t resonate with younger audiences.
• Limited time window: The client needed rapid lead generation to avoid a price increase that could deter buyers.
• International outreach: Required a strategy to appeal to both local and international investors.

Solution and Strategy:

Step 1: Google Search & Display Campaigns

• Localized Search Ads: Targeted keywords such as “luxury apartments Tel Aviv” and “investment properties near the beach.”
• Display Ads: Visual ads showcased property interiors and rooftop amenities on websites popular with affluent audiences.
• Landing Page Optimization: We enhanced the landing pages with virtual tour videos, 3D floor plans, and easy inquiry forms to encourage conversions.

Step 2: TikTok Campaigns & Influencer Marketing

• Engaging Video Ads: We created high-energy TikToks featuring highlights like rooftop pools and smart-home automation.
• Influencer Collaborations: Partnered with real estate and lifestyle influencers to feature the apartments in tours, creating organic engagement and trust.
• Custom Hashtag Challenge: Encouraged user-generated content with the hashtag #LuxuryLivingTLV.

Step 3: Email Drip Campaign & CRM Integration

• Multi-Stage Email Series: Sent emails with buyer guides, mortgage calculators, and investment insights to nurture leads.
• Behavior-Based Automation: Follow-up emails were triggered based on user actions, such as opening a virtual tour or booking a property viewing.

Results and Impact:

• 700+ leads generated within two months.
• 30% of leads converted into booked tours.
• 45% increase in organic web traffic through influencer engagement and TikTok content.
• Several units sold to international investors via virtual tours.
• 50% higher engagement from younger audiences compared to previous campaigns.