Client Overview:
Olive Garden Café is a Mediterranean restaurant located in Tel Aviv, known for its authentic cuisine and inviting atmosphere. The client wanted to increase foot traffic and online orders, especially during weekends, while reducing their reliance on third-party delivery apps that took high commissions.
Objective:
The primary goal was to increase weekend reservations by 50% within the first month. A secondary goal was to grow online orders by 60% and establish a stronger online presence.
Challenges:
- Limited online visibility: Despite excellent food and service, the restaurant struggled to attract customers through digital channels.
- Overreliance on delivery apps: The high commission fees cut into profits.
- Seasonal fluctuations: Reservations dropped during non-peak seasons.
Solution and Strategy:
Step 1: Google Maps Ads and SEO Optimization
- Local SEO: Optimized the Google Business Profile with new photos, customer reviews, and an updated menu.
- Google Maps Ads: Targeted “restaurants near me” searches to attract spontaneous diners.
- Seasonal Promotions: Promoted special events like wine tastings and themed dinners through Google Ads.
Step 2: Social Media Campaigns on Facebook and Instagram
- Carousel Ads: Promoted weekend brunch specials with mouth-watering images of signature dishes.
- Instagram Stories: Ran limited-time “happy hour” offers, encouraging followers to make quick reservations.
- Facebook Events: Created events for themed nights and encouraged RSVPs to generate buzz.
Step 3: Influencer Partnerships and TikTok Campaigns
- Food Blogger Collaborations: Invited popular food bloggers to dine and review the restaurant, creating authentic content.
- TikTok Challenge: Launched a branded challenge encouraging users to share videos of their meals with the hashtag #TasteTelAviv.
- User-Generated Content: Featured customers’ posts and videos on the restaurant’s social media channels to foster engagement.
Step 4: Email Marketing and Rewards Program
- Exclusive Offers: Sent email campaigns featuring limited-time discounts for subscribers.
- Loyalty Program: Offered points for every online order, redeemable for discounts on future visits.
- Seasonal Content: Sent newsletters highlighting seasonal dishes and upcoming events.
Results and Impact:
- Weekend reservations increased by 55% within the first month, exceeding the client’s expectations.
- Online orders grew by 60%, reducing reliance on third-party apps.
- Branded TikTok challenge generated 120,000 views in two weeks, driving significant foot traffic.
- The loyalty program increased repeat orders by 30%.
- Customer satisfaction improved, with many diners sharing positive reviews on Google and social media platforms.
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