Client Overview:
LiftFit Pro offers personalized fitness tracking, workout plans, and community challenges. Despite having a strong product, the app struggled to gain visibility and convert free users into premium subscribers.
Challenges:
- Low retention rates: Users installed the app but didn’t remain active.
- Poor conversion from free to premium: Users failed to see the value in upgrading.
- High CPI (Cost Per Install): Previous campaigns were not cost-effective.
Solution and Strategy:
Step 1: Google App Campaigns & Search Ads
- Targeted Search Ads: Focused on keywords like “personalized workout app” and “fitness tracker with challenges.”
- Display Ads: Showed app features in action across fitness websites and YouTube.
Step 2: Influencer Partnerships & Social Campaigns
- Video Testimonials: Fitness influencers shared personal progress using the premium version of the app.
- Targeted Campaigns: Facebook ads segmented by user goals (e.g., weight loss, bodybuilding).
- Community Challenges: Created viral challenges to encourage user engagement and promote word-of-mouth growth.
Step 3: Content Hub & Retargeting
- Blog Content: Provided free workout guides and fitness tips to drive organic downloads.
- Retargeting Campaigns: Re-engaged free users with reminders of premium benefits and limited-time offers.
Results and Impact:
- 15,000 downloads in 90 days.
- 25% conversion rate from free to premium.
- 30% lower churn rate through community-building features.
- 3x higher retention for premium users.
These expanded case studies give prospective clients a detailed understanding of your strategy and approach. Each provides actionable insights into the unique challenges you overcame and the specific steps that delivered results.
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